Tesco wanted to bring a bit of theatre & fun to their home deliveries for the halloween season in 2016 so BBH London got in touch to create the most spooktacular delivery van ever!
Our team set about modifying an existing Tesco delivery van with all manner of spooky gadgets, gizmos, sound effects and a rusty paint scheme. We also added a huge drawbridge which opened up to reveal Tesco’s amazing halloween products while a false wall allowed Tesco staff to scare our unsuspecting families! There were confetti streamers, actors with head dropping rigs & dry ice which added to spooky drama.
The results were amazing with the online video reaching over 1.3 million views and attracting a host of media attention.