BBH, TESCO
A SPOOKTACULAR HALLOWEEN
BRIEF
In preparation for the Halloween season in 2016, Tesco sought to infuse a sense of theatricality and fun into their home delivery service. They partnered with BBH London to transform an ordinary delivery van into the most thrilling and spine-tingling delivery vehicle ever seen.
Robo Challenge's dedicated team embarked on the task of turning an existing Tesco delivery van into a mesmerizing spectacle of spookiness. Our modifications included a multitude of eerie gadgets, gizmos, and spine-chilling sound effects. We adorned the van with a rusty, weathered paint scheme to enhance the eerie ambiance. Additionally, we incorporated a colossal drawbridge that could be lowered to reveal Tesco's array of captivating Halloween products. To further intensify the experience, we installed a concealed false wall, allowing Tesco staff to surprise unsuspecting families. The van was equipped with confetti streamers, actors using head-dropping rigs, and dry ice to immerse recipients in a truly spooky drama.
WHAT WE DID
The results of our spooktacular delivery van exceeded all expectations. The online video showcasing this Halloween-themed transformation garnered over 1.3 million views, capturing the imagination of a wide audience. This captivating and innovative approach to Halloween deliveries generated substantial media attention, solidifying Tesco's reputation for bringing a delightful element of surprise and entertainment to their customers during the holiday season.
RESULT
The results of our spooktacular delivery van exceeded all expectations. The online video showcasing this Halloween-themed transformation garnered over 1.3 million views, capturing the imagination of a wide audience. This captivating and innovative approach to Halloween deliveries generated substantial media attention, solidifying Tesco's reputation for bringing a delightful element of surprise and entertainment to their customers during the holiday season.
AWARDS
A SPOOKTACULAR HALLOWEEN
CLIENT
BBH, TESCO
BRIEF
In preparation for the Halloween season in 2016, Tesco sought to infuse a sense of theatricality and fun into their home delivery service. They partnered with BBH London to transform an ordinary delivery van into the most thrilling and spine-tingling delivery vehicle ever seen.
WHAT WE DID
Robo Challenge's dedicated team embarked on the task of turning an existing Tesco delivery van into a mesmerizing spectacle of spookiness. Our modifications included a multitude of eerie gadgets, gizmos, and spine-chilling sound effects. We adorned the van with a rusty, weathered paint scheme to enhance the eerie ambiance. Additionally, we incorporated a colossal drawbridge that could be lowered to reveal Tesco's array of captivating Halloween products. To further intensify the experience, we installed a concealed false wall, allowing Tesco staff to surprise unsuspecting families. The van was equipped with confetti streamers, actors using head-dropping rigs, and dry ice to immerse recipients in a truly spooky drama.
RESULT
The results of our spooktacular delivery van exceeded all expectations. The online video showcasing this Halloween-themed transformation garnered over 1.3 million views, capturing the imagination of a wide audience. This captivating and innovative approach to Halloween deliveries generated substantial media attention, solidifying Tesco's reputation for bringing a delightful element of surprise and entertainment to their customers during the holiday season.
AWARDS/NOMINATIONS
