CHEIL, SAMSUNG
NX ROVER
BRIEF
Samsung introduced the groundbreaking Galaxy NX, the world's first 4G-enabled camera that enables instant sharing of high-quality images via 4G. However, their challenge was to convince photographers that this innovation was indeed possible.
In response to Samsung's challenge, Robo Challenge stepped in. Our team conceptualized and built a robot as extraordinary as the camera itself, known as the NX Rover. Inspired by both the Mars rover and the design and functionality of the Galaxy NX, the NX Rover was fully controllable online. This allowed users to precisely maneuver the camera, capture photos, and instantly share them via 4G. The NX Rover embarked on an incredible journey, exploring various locales and attending remarkable events. Thousands of photos were taken and shared with a global audience of over a million. The Rover's achievements garnered significant media attention, culminating in its shortlisting for the Innovation award at Cannes and multiple industry accolades.
WHAT WE DID
The outcomes were truly outstanding. A total of 11,000 photos were captured and shared with a worldwide audience of 1.62 million individuals. The NX Rover earned a coveted spot on the shortlist for the Cannes Lions Innovation award and secured a bronze award in the Kinsale Sharks Digital category, a silver accolade in the Interactive category of the Campaign Big Awards, and the prestigious Wood Pencil in Direct Response at the D&AD Awards. This remarkable success was achieved through the dedicated collaboration between Robo Challenge and Samsung.
RESULT
The outcomes were truly outstanding. A total of 11,000 photos were captured and shared with a worldwide audience of 1.62 million individuals. The NX Rover earned a coveted spot on the shortlist for the Cannes Lions Innovation award and secured a bronze award in the Kinsale Sharks Digital category, a silver accolade in the Interactive category of the Campaign Big Awards, and the prestigious Wood Pencil in Direct Response at the D&AD Awards. This remarkable success was achieved through the dedicated collaboration between Robo Challenge and Samsung.
AWARDS
NX ROVER
CLIENT
CHEIL, SAMSUNG
BRIEF
Samsung introduced the groundbreaking Galaxy NX, the world's first 4G-enabled camera that enables instant sharing of high-quality images via 4G. However, their challenge was to convince photographers that this innovation was indeed possible.
WHAT WE DID
In response to Samsung's challenge, Robo Challenge stepped in. Our team conceptualized and built a robot as extraordinary as the camera itself, known as the NX Rover. Inspired by both the Mars rover and the design and functionality of the Galaxy NX, the NX Rover was fully controllable online. This allowed users to precisely maneuver the camera, capture photos, and instantly share them via 4G. The NX Rover embarked on an incredible journey, exploring various locales and attending remarkable events. Thousands of photos were taken and shared with a global audience of over a million. The Rover's achievements garnered significant media attention, culminating in its shortlisting for the Innovation award at Cannes and multiple industry accolades.
RESULT
The outcomes were truly outstanding. A total of 11,000 photos were captured and shared with a worldwide audience of 1.62 million individuals. The NX Rover earned a coveted spot on the shortlist for the Cannes Lions Innovation award and secured a bronze award in the Kinsale Sharks Digital category, a silver accolade in the Interactive category of the Campaign Big Awards, and the prestigious Wood Pencil in Direct Response at the D&AD Awards. This remarkable success was achieved through the dedicated collaboration between Robo Challenge and Samsung.
AWARDS/NOMINATIONS
Shortlisted for the Cannes Lions Innovation Award, Silver in the Interactive category of the 2015 Campaign Big Awards.
Wood Pencil in Direct Response at the D&AD Awards, Bronze in the 2014 Kinsale Sharks Digital category
