AKQA, THE MOMENT, ACTIVISION, SKYLANDERS
SUPERCHARGE THIS
BRIEF
"Skylanders Superchargers," the latest installment in the renowned Skylanders gaming series, introduced players to the exhilarating world of out-of-this-world vehicles racing on fantastical circuits. A standout feature of the game was the ability to supercharge vehicles by adding modifications for enhanced speed and power. To mark the launch of this exciting new game, The Moment and AKQA, creative PR companies based in London, conceived an ingenious idea: to bring the concept of supercharging to life by transforming an actual vehicle into a supercharged, high-powered sleigh in true Skylanders style.
Robo Challenge was swiftly entrusted with the task of taking a standard sleigh, traditionally towed by a donkey, and giving it a sensational supercharged makeover. Our team embarked on this transformation by integrating several key elements inspired by the game. A colossal flame-throwing Molten Booster exhaust was added to the sleigh, creating a dramatic visual and functional spectacle. To further enhance the sleigh's capabilities, we incorporated Ink Jets and a Rift Engine directly inspired by the game's mechanics. These modifications not only paid homage to the game's core features but also brought the world of "Skylanders Superchargers" to life in a tangible and thrilling manner.
WHAT WE DID
The results of our work were nothing short of astounding. The supercharged sleigh, with its striking flame-throwing Molten Booster exhaust, Ink Jets, and Rift Engine, captured the essence of "Skylanders Superchargers" and its dynamic gameplay. This transformed sleigh provided an unforgettable experience that resonated with fans of the game and intrigued audiences far and wide. By bridging the gap between virtual gaming and real-world spectacle, our collaboration with The Moment and AKQA successfully generated excitement and engagement for the game's launch, showcasing its unique features and enhancing its appeal to a broader audience.
RESULT
The results of our work were nothing short of astounding. The supercharged sleigh, with its striking flame-throwing Molten Booster exhaust, Ink Jets, and Rift Engine, captured the essence of "Skylanders Superchargers" and its dynamic gameplay. This transformed sleigh provided an unforgettable experience that resonated with fans of the game and intrigued audiences far and wide. By bridging the gap between virtual gaming and real-world spectacle, our collaboration with The Moment and AKQA successfully generated excitement and engagement for the game's launch, showcasing its unique features and enhancing its appeal to a broader audience.
AWARDS
SUPERCHARGE THIS
CLIENT
AKQA, THE MOMENT, ACTIVISION, SKYLANDERS
BRIEF
"Skylanders Superchargers," the latest installment in the renowned Skylanders gaming series, introduced players to the exhilarating world of out-of-this-world vehicles racing on fantastical circuits. A standout feature of the game was the ability to supercharge vehicles by adding modifications for enhanced speed and power. To mark the launch of this exciting new game, The Moment and AKQA, creative PR companies based in London, conceived an ingenious idea: to bring the concept of supercharging to life by transforming an actual vehicle into a supercharged, high-powered sleigh in true Skylanders style.
WHAT WE DID
Robo Challenge was swiftly entrusted with the task of taking a standard sleigh, traditionally towed by a donkey, and giving it a sensational supercharged makeover. Our team embarked on this transformation by integrating several key elements inspired by the game. A colossal flame-throwing Molten Booster exhaust was added to the sleigh, creating a dramatic visual and functional spectacle. To further enhance the sleigh's capabilities, we incorporated Ink Jets and a Rift Engine directly inspired by the game's mechanics. These modifications not only paid homage to the game's core features but also brought the world of "Skylanders Superchargers" to life in a tangible and thrilling manner.
RESULT
The results of our work were nothing short of astounding. The supercharged sleigh, with its striking flame-throwing Molten Booster exhaust, Ink Jets, and Rift Engine, captured the essence of "Skylanders Superchargers" and its dynamic gameplay. This transformed sleigh provided an unforgettable experience that resonated with fans of the game and intrigued audiences far and wide. By bridging the gap between virtual gaming and real-world spectacle, our collaboration with The Moment and AKQA successfully generated excitement and engagement for the game's launch, showcasing its unique features and enhancing its appeal to a broader audience.
AWARDS/NOMINATIONS
