HAVAS - CAKE, EA
TITANFALL 2
BRIEF
Hamas Sports + Entertainment, a London-based PR company, aimed to make a bold impression with the launch of Titanfall 2. Their mission was to bring the game to life with an explosive and immersive experience that would captivate audiences and elevate the excitement around the release.
To bring a training level from Titanfall 2 to life, we collaborated with EA to recreate the 'Carbine' weapon with stunning accuracy. After redesigning it for high-detail 3D printing, we dedicated over 200 hours to printing the components. Once printed, we carefully assembled the internal structure and integrated the airlift mechanism. The final touches included meticulous airbrushing, transforming the replica into a functional piece that looked as though it had stepped straight out of the digital world.
WHAT WE DID
The results were nothing short of spectacular. A special Titanfall 2 event was held, where celebrities received training with the Carbine gun before immersing themselves in live-action gameplay. The fully functional Carbine, an exact replica of its digital counterpart, now holds a place of honour in EA's offices, showcasing the success of this innovative project.
RESULT
The results were nothing short of spectacular. A special Titanfall 2 event was held, where celebrities received training with the Carbine gun before immersing themselves in live-action gameplay. The fully functional Carbine, an exact replica of its digital counterpart, now holds a place of honour in EA's offices, showcasing the success of this innovative project.
AWARDS
TITANFALL 2
CLIENT
HAVAS - CAKE, EA
BRIEF
Hamas Sports + Entertainment, a London-based PR company, aimed to make a bold impression with the launch of Titanfall 2. Their mission was to bring the game to life with an explosive and immersive experience that would captivate audiences and elevate the excitement around the release.
WHAT WE DID
To bring a training level from Titanfall 2 to life, we collaborated with EA to recreate the 'Carbine' weapon with stunning accuracy. After redesigning it for high-detail 3D printing, we dedicated over 200 hours to printing the components. Once printed, we carefully assembled the internal structure and integrated the airlift mechanism. The final touches included meticulous airbrushing, transforming the replica into a functional piece that looked as though it had stepped straight out of the digital world.
RESULT
The results were nothing short of spectacular. A special Titanfall 2 event was held, where celebrities received training with the Carbine gun before immersing themselves in live-action gameplay. The fully functional Carbine, an exact replica of its digital counterpart, now holds a place of honour in EA's offices, showcasing the success of this innovative project.
AWARDS/NOMINATIONS
